The importance of a logo

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One of the most recognised brands in the UK has revealed their new logo, and as it’s extremely close to our logo, I’m just going to say how much I like it! So yes, BT have changed their logo after a number of years, and I’m sure a lot of people will be asking the following questions; “Why change it now?”, “What was wrong with the old one?”, and “How much?!”.

Well, after working on a large number of rebranding projects over the last ten years, I can help to answer those questions. Times change, especially with products and services, so BT’s offering now will differ from what they offered twenty years ago, and this new logo is for their company going forward as we delve deeper into the digital age. As for the cost, well, I’m not sure how much they paid for this design, but I know how much work and research goes into these re-designs. The logo needs to be simple, whilst being bold and recognisable.

It’s been common knowledge for a long time that a good logo helps grow and strengthen your brand. It helps people to recognise your company and allows people to quickly develop a ‘feel’ for you and what you do. It’s always disappointing when I see a really bad logo, and that’s not coming from the designer in me, but in my spare time, I’m an everyday consumer just like you. When I work with clients on a new logo design, it’s not about making something ‘crazy’ or ‘super sexy’, it’s about creating an image that aligns with your product or services. 

Done well, a new logo can help both internally and externally. Whether your employees and customers like it or not, after a short time, the old logo will become a distant memory. BT using this simple but bold approach is very popular at the moment, with fashion house Burberry recently adopting the same style.

If seeing BT’s new logo has inspired you to think about your current logo, I can quite easily help you place your company initials in a bold circle, so feel free to get in touch with us on 01604 385064 or emails us

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